I graduated from Chapman University’s Dodge College of Film &

Media Arts with a degree in TV Journalism, Production + Advertising.

I started off my artistic career as a model and fell in love with creative directing. From editing to shooting short-form content to assisting in casting and operating as an on-set coordinator, I have been provided with an extensive background in all aspects of production.

I pride myself not only on my artistic toolkit, but on my reliability, efficiency, attention to detail and team-oriented attitude. I thoroughly enjoy every aspect of creating content.

It is this unique creative background that will allow me to be an asset to your creative team!

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Social Media’s Correlation with Mental Health

Social media’s proposed (and proven) correlation with a decline in mental health isn’t surprising. Various studies have very clearly shown that there is a connection; and beyond that, a highly detrimental effect when used by young children and adolescents.

Social media plays a huge part in our lives as it is how we keep up with friends and with family members. It is also how we interact with brands and learn about news in the world. It can be obviously detrimental for a few reasons. The most obvious, in my opinion, is the risk of comparison. People see the posted achievements and life progressions of friends, classmates, colleagues, and family members. Also seen by everyone are the accomplishments of strangers. People tend to post their highlights and not their downfalls. However, I believe that the worst aspect for mental health on social media is the highly edited images combined with people’s undisclosed plastic surgery. This is where the mental health of young girls (and all women) takes a major hit. They look at these perfect bodies, faces, hair, etc. and assume that is an achievable entity. When in reality, the girl in the photo doesn't even look like the girl in the photo. Brands are at fault for this as well - where they edit down the body of someone to make them smaller, or they fix blemishes, freckles, angles, etc. Moreover, celebrities and famous influencers don’t reveal often enough the surgery or procedures they get that also contributes to a false narrative of perfection. All of this creates this warped view of what is reality and what is attainable.

Social media can be used for good in several ways. I believe sharing some of life’s tougher moments can help people feel like they can relate. Additionally, I’ve seen a few influencers post side-by-side comparison photos of themselves on the same day, same outfit, but looking completely different. They purposefully did this to showcase how the same body can look perfect with the right lighting, pose, etc. - but moreover, to show the reality.

I know that social media is here to stay and I don’t necessarily think we’d be better off without it. Overall, I look at social media like I look at a road with many turns - there are various paths that you can take and you can prepare yourself in different ways for the journey. I like to leave for a trip with a full tank of gas - so that I can stop when it’s convenient. I also like to pack healthy snacks in a cooler - so that I don’t rely on whatever I can find that might not satisfy me. I believe social media and mental health is about encouraging the right choices to best prepare for the impact. Breaks should be encouraged as should taking things with a grain of salt. Moreover, I hope to see more brands and influencers sharing relatable content in the future. Social media doesn’t have to have a negative effect on our youths mental health, but it certainly needs to be respected for the powerful impact that it could have either way!

Bathing Suit Company - Positive Social Media

If I were on the marketing team for a bathing suit company, I would definitely focus on ensuring that our social media promoted positivity. This can be achieved in a variety of ways.

First, the ad campaigns and the website need to heavily feature various body types. For each product, I would ensure that the clothing is shown in photographs on three different size models. This would help everyone feel included. Not to mention, it makes it easier for a customer to see how a garment might fit as you get to see multiple bodies trying it on! This also goes for any reposts by customers and outreach for influencers - all body types need to be featured.

Second, it would be imperative to use verbiage constantly that promotes body positivity and inclusiveness. This would be utilized in product descriptions, but also in email campaigns, instagram story posts, etc. For example, on an instagram story with a link to a product you could put “always in an inclusive size range.’ On a post featuring a product, you could caption it “Always attractive, always fits. The one piece bathing suit that holds its shape and flatters yours!”

Thirdly, the brand could feature healthy recipes every so often on the feed. It could be an atypical post for a bathing suit company that the followers may look forward to seeing. Every time it would be a healthy snack or meal that anyone could easily make at home.

Implementing various campaigns that promote healthy habits is another way to help with positive marketing. For example, we could run a “taking care of you first” challenge. Say for the first month of the new year, we challenge our followers to take care of themselves in a new way each week. Week 1 of January, everyone needs to go for a walk 3x in the week. For the second week, we could challenge the community to journal about 2 things every day that they are grateful for in their life. In the third week, the community can do 10 minutes of yoga every morning. Throughout the challenge, we can encourage our followers to post and tag the brand. This would be a unique way to build a positive community around the brand not directly related to selling them a product.

Another way to be positive on social media, would be to share things that uplift us. The brand could select uplifting quotes to put on their feed or story. We could also occasionally share mental health service links for anyone who needs help. There are multiple holidays throughout the year that correlate to mental health such as: Mental Health Awareness Month, Self-Injury Awareness Day, World Mental Health Day, World BiPolar day, etc. Those days/months would be a good opportunity to encourage donations to charities that help out and to post informative content. This would be another way to build a positive community around the brand.

Additionally, it’s super helpful to get community feedback on things they like and don’t like / would like to see more of on the feed! We can post various ideas of swimsuits we are designing and ask which between two different fits our customer base aligns with more. We can also ask for open feedback on what type of swim apparel they want. Not only would that provide us with intel for what would sell; but it would help include our customers in the process.

All in all, there are plenty of opportunities to provide an uplifting community for people, even when you are selling something like bathing suits.